Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions.
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously.
Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphistes / artistes graphiques de conception pour une utilisation dans les produits de médias tels que les magazines, les étiquettes, la publicité et la signalisation. Les activités typiques comprennent:
Assurer la liaison avec les clients pour déterminer leurs besoins et le budget
Gestion des propositions de client de composition grâce à la conception, l'impression et la production.
Travailler avec les clients, le briefing et les conseiller en matière de conception de style, le format, la production d'impression et délais
Développer des concepts, des graphiques et des mises en page pour les illustrations de produits, logos, et des sites Web
Détermination de la taille et la disposition des documents illustratifs et copie, et le style de police et la taille
Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.
Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Textbooks are designed to present subjects such as geography, science and math. These publications have layouts that illustrate theories and diagrams. Graphic design also applied to layout, formatting, illustrations and charts.
Graphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.
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